Ngemuva komthelela walolu bhubhane, imakethe yokuphuza ubhiya iya ngokuya ilulama.Ngo-2023, ubhiya wezikebhe osezingeni eliphezulu, ukunwetshwa, kanye ne-crossover kuzoba amagama abalulekile ekuthuthukisweni komkhakha.
Ukunwetshwa Kwesizinda Sotshwala
Embonini kabhiya, ukutshalwa kwezimali kanye nokwandiswa kokukhiqizwa kwezinkampani zikabhiya sekuhamba phambili.
Kusukela ngo-2022, iBudweiser Asia Pacific isimemezele ukuthi imboni yobhiya yezandla enamandla okukhiqiza amathani ayi-10,000 ePutian, eFujian izofakwa ngokusemthethweni ukusebenza;I-Chongqing Brewery imemezele ukuthi izokwandisa ukutshalwa kwezimali, ngokutshalwa kwezimali okuphelele kwe-yuan ecishe ibe yizigidi eziyizinkulungwane ezintathu, ukuze kwakhiwe isizinda esisha sokukhiqiza eFoshan, eGuangdong;
I-Yanjing Beer neTsingtao Brewery idalule inqwaba yamaphrojekthi okwakhiwa kwefekthri nokuvuselela;
Iphrojekthi yokukhulisa i-Zhujiang Beer etshalwe imali ephelele yamayuan ayizigidi ezingama-730 iyathuthukiswa.
I-Crossover
Njengoba ukusetshenziswa komuntu ngamunye kwemakethe kabhiya wasekhaya kufinyelela esiphelweni, izinkampani zikabhiya zizosebenzisa isakhiwo esinamathrekhi amaningi, futhi insimu yotshwala besiLuozi nayo iwukuhlola kanye nesengezo sezinkampani zikabhiya kumasu azo esikhathi esizayo.
Izinkampani eziningi zikabhiya sezimpintshene emzileni wotshwala zilandelana.I-China Resources Beer ibambe iqhaza embonini yotshwala izikhathi eziningi, futhi itshale ilandelana ku-Shanxi Fenjiu, i-Jingzhi Baijiu, kanye ne-Golden Seed Liquor;I-Zhujiang Beer ihlose ukusheshisa ukutshalwa kwebhizinisi lotshwala;
I-Jinxing Group isiqale umgwaqo wokusebenza okuhlukahlukene, kanye nesakhiwo esikhulu sezimboni "sokwenza iwayini + ukukhulisa izinkomo + ukwakha izindlu + ukufaka utshwala"......
Kusukela kubhiya kuya otshwaleni, isizathu siwukuthi, ngakolunye uhlangothi, umkhawulo wenzuzo embonini yotshwala uphakeme, futhi ngakolunye uhlangothi, ngenxa yokwanda okulinganiselwe emakethe kabhiya,
Ngamafuphi, umkhankaso "wokuvinjelwa kwesiteki" oqalwe yizinkampani zikabhiya embonini yotshwala, futhi izinkampani zikabhiya eziningi zingatshala ezinkampanini zotshwala esikhathini esizayo.
Yenza ubhiya
Ngokuthuthuka kwezinga labantu abasebenzisa ubhiya, imboni kabhiya isishintshile isuka ekwenyukeni yaya ekunyukeni kwekhwalithi, futhi isigaba sikabhiya wezandla sesiphenduke umthwali obalulekile kubakhiqizi ukuthi bathuthukise isakhiwo sabo somkhiqizo.Kuphinde kube yindlela engenakugwemeka yokuthi ubhiya wezandla usuke endaweni eyi-niche uye emphakathini.Namuhla, umkhuba wokuphisa ngezikebhe ezinkulu usuqalile ukuvela.
I-Budweiser, i-Tsingtao Brewery, i-Yanjing namanye amaqembu kabhiya aseqalile ukumisa nokwakha imigqa yawo yokukhiqiza ubhiya.Izitolo nezinkampani zokudla ezifana ne-Hema ne-Haidilao zingene emzileni kabhiya wezandla.Ngo-2022, ubhiya wezandla uzothandwa ngosonhlamvukazi abahlukahlukene, futhi imikhiqizo efana ne-Xuanbo Beer ne-New Zero Beer izothola imali enkulu.
Ukunyuka kwentengo
Njengoba ukukhuphuka kwamanani entengo kagesi kanye namanani ezinto zokusetshenziswa kunomthelela ezindlekweni zokukhiqiza, ingcindezi yokwehla kwamandla emali izoqhubeka nokuthinta abaphisi bobhiya, futhi imboni kabhiya ibilokhu ibhekene nesivunguvungu sokunyuka kwamanani.
Ngo-2022, izinkampani zikabhiya ezihamba phambili zizoba nokukhuphuka okusobala kwenani leyunithi kanye nokwenyuka kwamamajini enzuzo.Izinkampani eziningi zikabhiya ezaziwayo, okuhlanganisa i-China Resources Snowflake, i-Tsingtao, i-Budweiser, ne-Heineken, zimemezele ukuthi zizolungisa amanani emikhiqizo yazo kabhiya .
Isikhathi sokuthumela: Feb-20-2023