Eminyakeni yamuva nje, ukuthengiswa okuphelele kobhiya wasekhaya ezweni lami akwenziwanga kahle, kodwa ukuthengiswa kobhiya bezandla akuzange kwehle kodwa kunyukile.
Craft ubhiya onekhwalithi engcono, ukunambitheka okucebile nomqondo omusha usuba yintandokazi yokusetshenziswa ngobuningi.
Uyini umkhuba wokuthuthuka wobhiya wezikebhe ngo-2022?
Ukunambitha ukuthuthukisa
Ubhiya wezandla awufaniswe nobhiya wezimboni ngenxa yezinhlobonhlobo zawo ezicebile, ukunambitheka okuthambile kanye nenani eliphezulu lokudla okunempilo.
Ubhiya wezandla ufika ngezinhlobonhlobo zama-flavour.Ngokukhula kwesidingo esinamandla sokusetshenziswa okuhlukahlukene, obhiya bezandla obufana ne-IPA abanephunga le-hoppy, i-Porter enokunambitheka kwe-malt egazingiwe, i-Stout eshisiwe, no-Pearson onomunyu onamandla avele ngamanani amakhulu.Craft ubhiya onokunambitha okuhlukahlukene nama-flavour uya uduma kakhulu.
Ci-apitalEukungena
Ukusetshenziswa kukabhiya kusondela ekusetshenzisweni komuntu siqu kanye nekhwalithi ephezulu, futhi ngawo, ubhiya wezandla ulethe ukukhula okukhulu ezweni.
Ngokwezibalo ezingaphelele, eminyakeni emihlanu edlule, izinkampani ezingaphezu kuka-4,000 ezweni lonke ziye zatheleka embonini kabhiya wezandla.Kusukela emikhiqizweni yokuqala kabhiya wezandla emelwe yi-Master Gao kanye ne-Boxing Cat, kuya ezinkampanini ezisafufusa ezifana ne-Hop Huaer, i-Panda Craft, ne-Zebra Craft, ubhiya wezandla uye wangenisa isikhathi sokuthuthuka okusheshayo.
Ngenkathi amabhrendi aphambili enza ithrekhi yokuphisa izikebhe, osonhlamvukazi abaningi abakaze bangenzi lutho “ukumosha umdlalo”.I-Carlsberg yatshala imali e-Beijing A ubhiya wezikebhe ngo-2019, kanti iBudweiser iphinde yathola ngokulandelana izinhlobo zikabhiya wezikebhe ezifana ne-Boxing Cat ne-Goose Island., Ihlathi le-Yuanqi seliphenduke umnikazi wamasheya wesithathu ngobukhulu 'we-Bishan Village'… Ukungena kwe-capital kuzosiza ubhiya wezandla ephule indilinga futhi uthuthukise ukuthandwa kukonke.
Ukupakishwa komuntu siqu
Ukufika kwenkathi yokuphisa izikebhe kusanda kuhlangana nesizukulwane sika-Z.Ngakho-ke, ubhiya awusabekwa njengesiphuzo esinamandla, kodwa usuphenduke isiphuzo somphakathi, umthwali ongokomoya wokuveza ubuntu kanye nesimo sengqondo.
Ukunakekela izidingo eziqondene nawe ze-Generation Z, ukupakisha kudlala indima ebaluleke kakhulu kubhiya wezandla.I-IBISWorld, inhlangano eyaziwa emhlabeni wonke yokucwaninga ngezimakethe, okukhulunywe ngayo embikweni: “Nakuba obhiya bezandla bencintisana kakhulu ngokwezinga, ukunambitheka namanani, kumelwe futhi bakhange ukunambitheka kobuhle kwabathengi ngokufaka uphawu, ukupakisha nokumaketha.“
Akukho ukuphuza utshwala
Emehlweni abakhiqizi botshwala, ubhiya obungewona uphuzo oludakayo sebuphenduke ukucindezeleka kwemakethe okucacile, futhi le makethe isakhula ngokushesha.
Ubhiya ongelona utshwala unephunga elinamandla le-malt, futhi ukunambitheka kucishe kuhluke kubhiya.Ngaphansi kokuklanywa ngokucophelela kwefomula yayo, ingahlala ibamba ngokunembile iphuzu elijabulisayo labathengi, futhi ingajabulela injabulo "yokuphuza" ngaphandle kokunambitha utshwala.
I-Green Brewing
Abathengi bakabhiya bazimisele ukukhokhela ubhiya okhiqizwa ngokuqhubekayo.Bayanda obhiya bezikebhe bayawazi umqondo womkhiqizo osimeme futhi sebeqalile ukugcizelela umoya wabo ozinzile.
Ekuqalisweni kokuthuthukiswa okusimeme, izinqubo eziningi zikabhiya wezandla ukunciphisa ukusetshenziswa kwendawo yemvelo, njengokugaywa kabusha kwemithombo yamanzi, ukugaywa kabusha kwe-carbon dioxide ngesikhathi sokuvutshelwa, njll.
Emashumini amabili noma amathathu eminyaka adlule, isiko likabhiya wobuciko obuhle kakhulu senziwe emhlabeni wonke.Ngaphansi komkhuba, izinhlobo zikabhiya wezandla zingafuna kuphela indawo emakethe isikhathi eside uma zizimisele futhi zizivumelanisa nethrendi futhi zilungise ngokufanele.
Isikhathi sokuthumela: Jun-24-2022