Abezindaba bemboni yezangaphandle i-Beverage Daily babhale ukuthi ukusetshenziswa kukabhiya, i-cider, iwayini notshwala kwehlile, kepha umthamo wokuthengisa usephansi kunowango-2019 ngaphambi kwalolu bhubhane.
01 Inani ngo-2021 lenyuke ngo-12%
I-IWSR Beverage Market Analysis Company ikhombise ngesisekelo sezibalo zedatha ezisekelwe emazweni ayi-160 emhlabeni jikelele ukuthi inani leziphuzo zewayini emhlabeni wonke lenyuke ngo-12% ngonyaka odlule lafinyelela ku-1.17 trillion wamadola aseMelika, okwenza u-4% wokulahleka kwenani okudalwe 2020 isifo.
Ngemuva kokwehla ngo-6% onyakeni odlule, inani eliphelele lotshwala lenyuke ngo-3% ngo-2021. I-IWSR ibikezela ukuthi ngokuxegiswa okwengeziwe kwenqubomgomo yobhubhane, inani eliphelele lokukhula kokuthengisa okuhlanganisiwe konyaka lizoba phezulu kancane kuno-1% eminyakeni emihlanu ezayo.
Umphathi Omkhulu u-Mark Meek wenkampani ehlaziya imakethe yesiphuzo ye-IWSR uthe: “Imininingwane yethu yakamuva ikhombisa ukuthi intokozo yokuqhubeka nokululama kwewayini nesiphuzo.Isivinini sokubuyela emuva emakethe siphezulu kunalokho obekulindelwe.Ngaphandle kokuncipha, i-e-commerce yokuphuza iwayini iyaqhubeka nokukhula.Nakuba izinga lokukhula lehlile, umkhuba wokukhula uqhubekile;iziphuzo ezingenatshwala/utshwala obuphansi nazo ziye zaqhubeka nokukhula zisuka ezisekelweni eziphansi.“
"Yize imboni njengamanje ibhekene nezinselelo - ukuphazamiseka okuqhubekayo kokuthengwa kwempahla, ukwehla kwamandla emali, ukungqubuzana kweRussia ne-Ukraine, ukutholwa kancane kwezitolo zezokuvakasha, kanye nenqubomgomo yobhubhane lwaseChina - kodwa uphuzo oludakayo lusesimeni esiqinile."Kungezwe u-Mark Meek.
02 Amathrendi afanele ukunakwa
I-IWSR iveze ukuthi ukukhula kwesigaba sotshwala obungenawo/obuphansi ngonyaka odlule kudlule ku-10%.Yize isisekelo besiphansi, sizoqhubeka nokukhula eminyakeni emi-5 ezayo.Ukukhula okubalulekile konyaka odlule kwavela emakethe yaseBrithani engenabo utshwala: Ngemuva kokuphinda kabili isikali ngo-2020, ukuthengiswa ngo-2021 kukhuphuke ngaphezu kwama-80%.
Sibheke phambili ekusaseni, ubhiya ongenawayini uzokhuphula ukuthengiswa okwengeziwe emakethe kabhiya ongekho -/ophansi emhlabeni wonke eminyakeni emi-5 ezayo.
Kanye nokuphela komkhawulo wobhubhane, ubhiya ubuye wanda kakhulu ezimakethe ezinkulu ezimbalwa.Kulindeleke ukuthi eminyakeni engu-5 ezayo, izothatha ingxenye enkulu yesamba sesamba sewayini nesiphuzo, ikakhulukazi esifundeni sase-Asia -Pacific nase-Afrika.Kulindeleke ukuthi isigaba sikabhiya sikhuphuke cishe ngezigidigidi ezingama-20 ngo-2026.
Ukuthengiswa kukabhiya waseBrazil kuzoqhubeka nokukhula, iMexico neColombia kuzophinde kukhule ngamandla kusukela ngonyaka odlule futhi kuzoqhubeka, futhi imakethe yaseChina izoletha izinga elithile lokululama.
03 Amandla amakhulu okuthola kabusha ukusetshenziswa
Njengesizukulwane esincane kunazo zonke semikhawulo yobhubhane, isizukulwane seminyaka eyinkulungwane siholele ukuphindaphindeka kokusetshenziswa komhlaba wonke ngonyaka odlule.
I-IWSR yaveza: “Laba bathengi (abaneminyaka engama-25-40 ubudala) bangamagange kakhulu kunezizukulwane zabo zakudala.Banamandla okusebenzisa aqinile futhi bagxile kumthamo omncane kanye nekhwalithi ephezulu.Bajwayele ukuthenga imikhiqizo esezingeni eliphezulu.”
Ngaphezu kwalokho, ukunaka impilo, njengokumaphakathi, ikhwalithi yokwakheka, nokusimama nakho kunomthelela wezindlela zokusetshenziswa ezisezingeni eliphezulu.
Ngesikhathi esifanayo, ukuxhumana ku-inthanethi-noma ngabe ngenkundla yezokuxhumana noma ukuthengwa kwewayini ku-inthanethi, imakethe iyaqhubeka nokubumba imakethe;nakuba izinga lokukhula liphansi kunobhadane lwango-2020, i-e-commerce yomhlaba wonke ngonyaka odlule isalokhu iqhubeka nokukhula (i-2020-2021 value value value Khulisa 16%).
“Inselelo isekhona, okuhlanganisa ukuthi amabha nezindawo zokudlela zizoqhubeka ziheha ukuthenga ku-inthanethi nabathengi ekhaya;ukuthi abathengi bazokwamukela yini ukukhuphuka kwentengo yebhrendi abayithandayo;kanye nokuthi izinkinga zokwehla kwamandla emali kanye ne-supply chain zizodala yini abathengi Imikhiqizo yasendaweni esikhundleni semikhiqizo evela kwamanye amazwe.Siphila enkathini egcwele ukungaqiniseki.Lezi yizindawo ezingaziwa embonini.Kodwa njengoba sibona enhlekeleleni edlule, lena imboni eguquguqukayo."UMark Meek uthe u-Essence
Isikhathi sokuthumela: Oct-10-2022