INdebe yoMhlaba, okungeminye yemidlalo emikhulukazi emhlabeni, ayikwazi ukudayisa utshwala kulokhu.
I-Qatar engenabo utshwala
Njengoba sonke sazi, iQatar iyizwe lamaSulumane futhi akukho emthethweni ukuphuza utshwala esidlangalaleni.
NgoNovemba 18, 2022, iFIFA yashintsha ukwenza kwayo ezinsukwini ezimbili ngaphambi kokuqala kweNdebe Yomhlaba yaseQatar, imemezela ukuthi ngeke ubekhona ubhiya ngaphambi nangemuva komdlalo weNdebe Yomhlaba yeQatar, nezinkundla eziyisishiyagalombili lapho umcimbi uzobanjelwa khona ngeke udayiswe kuphela. utshwala kubalandeli.,
Ukudayiswa kotshwala eduze kwenkundla nakho akuvumelekile.
Isitatimende se-FIFA sithe: “Ngemuva kwezingxoxo phakathi kweziphathimandla zezwe elisingethe leli zwe kanye ne-FIFA, sinqume ukusungula izindawo zokuthengisa uphuzo oludakayo eMikhosini Yabalandeli beFIFA, izindawo lapho ukuthengiswa kunikezwe khona amalayisense, nezinye izindawo lapho abalandeli behlangana khona, kanye namaphoyinti. ezithengiswayo ezindaweni zeNdebe Yomhlaba.izosuswa.”
Futhi ngaphandle kotshwala bokwengeza ebumnandini, abalandeli nabo baphoxekile impela.Ngokwemibiko yabezindaba yaseBrithani, abalandeli base-UK sebengachazwa ngokuthi "bathukuthele".
Ukuxhumana phakathi kwebhola nobhiya
Ibhola lingomunye wemicimbi yezemidlalo enabalandeli abaningi emhlabeni.Njengosiko lwebhola lesiko lomphakathi, ibhola lihlotshaniswa kakhulu nobhiya kusukela kudala.INdebe Yomhlaba nayo isiphenduke enye yezindawo ezinkulu zokugqugquzela ukudayiswa kukabhiya.
Ngokocwaningo lwezikhungo ezifanele, ngesikhathi seNdebe Yomhlaba ka-2018 eRussia, abalandeli abangaphezu kuka-45% ezweni lami bandise ukuphuza kwabo ubhiya, iziphuzo, ukudla okulula kanye nokudla.
Ngo-2018, imali kabhiya wohlobo lwe-Budweiser ikhule ngo-10.0% ngaphandle kwase-US, okukhuliswe yiNdebe Yomhlaba ngaleso sikhathi.Ama-oda kabhiya kuplathifomu ye-JD.com akhuphuke ngo-60% inyanga nenyanga.Ngobusuku bokuvulwa kweNdebe Yomhlaba kuphela, ukuthengiswa kukabhiya ka-Meituan weqe amabhodlela angu-280,000.
Kuyabonakala ukuthi abalandeli ababuka iNdebe yoMhlaba abakwazi ukwenza ngaphandle kukabhiya.Ibhola newayini, akekho ongazizwa ephelele ngaphandle kwayo.
UBudweiser, obengumxhasi womcimbi webhola ohamba phambili kusukela ngo-1986, manje akakwazi ukudayisa ubhiya engaxhunyiwe ku-inthanethi eNdebeni yoMhlaba, okungangabazeki ukuthi kunzima ukuthi uBudweiser akwamukele.
IBudweiser ibingakacaci ukuthi izozithatha yini izinyathelo zomthetho ngokwephula umthetho owenziwe yiFIFA noma yiState of Qatar.
Kuyaqondakala ukuthi iBudweiser inelungelo elikhethekile lokudayisa ubhiya eNdebeni Yomhlaba, futhi imali yayo yokuxhasa ifinyelela ku-75 million wamadola aseMelika (cishe ama-yuan ayizigidi ezingu-533).
UBudweiser angaphinde acele ukuthi kudonswe u-£40m esivumelwaneni sakhe sokuxhasa iNdebe Yomhlaba wonke ka-2026, ebhala ku-Twitter ukuthi “lokhu kuyabangela amahloni.”Okwamanje.Le tweet isuliwe.Okhulumela iBudweiser uphendule wathi "isimo singaphezu kwamandla ethu futhi eminye imikhankaso yokukhangisa yezemidlalo ehleliwe ayikwazi ukuqhubeka."
Ekugcineni, u-Budweiser, njengomxhasi, uthole ilungelo elikhethekile lokuthengisa utshwala phakathi namahora angu-3 ngaphambi komdlalo nehora elingu-1 ngemva komdlalo, kodwa eminye imisebenzi yabe ivinjelwe futhi kwadingeka ukuthi ikhanselwe.Ukudayiswa kotshwala beBudweiser obungaphuzi, iBud Zero, ngeke kuphazamiseke, futhi kusazoqhubeka nokutholakala kuzo zonke izinkundla zemidlalo yeNdebe yoMhlaba eQatar.
Isikhathi sokuthumela: Nov-28-2022